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Holiday Collection 2020

-ROOTS-

About Holiday Collection 2020

Introducing Roots, back to essentials

This season, we unveil our golden and rustic-hued collection of single and shared cakes and tarts to capture your hearts through your tastebuds.

In his words,

Gael Majchrzak, Creative Director:

"In this collection, we're reminiscing and paying attention to our Roots, taking a step back to favour what is essential. We're going more in-depth to understand the ingredient's origin, aromatics and raw appeal.

We’re also revisiting some of our first cakes when we started this brand and most of all, to be authentic.”


The twelve cakes and tarts and four cakes can be categorized and inspired by the following:

Back to Classic is an ode to all of the classic French favourites. Savour and reminisce some of your all-time favourites, with a twist of course. Mille Feuille, Flan and Mont Blanc.

Back to Icons pay tribute to Sweet Fashion House’s earliest beginnings and the launch of our very first collection of cakes. Our customers can once again revisit the three favourites—similar recipe and with a fresh and updated presentation; Amber, Black Diamond and Flat White.

And then, a special capsule of 5 cakes, made to entice and capture you. Catching You features; Black Diamond, Pink Grapefruit, Bubble Tea, Caribbean Truffle and Flat White. It’s whimsical and real-life shapes will make you do Ia double take, first with your eyes, and then with your tastebuds.

For the first time, there are two gluten-free cakes; Black Diamond and Amber and an eggless cake, Bubble Tea.

All single cakes are priced at HKD 60 and shared cakes start at HKD 230.

In this collection, we're taking a step back to favour what is essential. Going more in-depth to understand the ingredient's origin, aromatic and raw appeal

- Gael Majchrzak, Creative Director

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